Why FirePhage and why now.
After years of doing this work manually for individual clients, the pattern was always the same:
- Sites were getting hit by predictable, repeatable attacks
- Existing tools were either too plugin-heavy, too complex to operate, or required teams to piece together five different dashboards to understand what was happening
- WooCommerce stores in particular were losing real money to bot pressure, fake orders, and login abuse — often without realising it until the damage was done
FirePhage is the product I wished existed when I was working on those sites. Edge-first protection, a human-readable dashboard, guided DNS onboarding, and workflows built specifically around how WordPress and WooCommerce sites actually get attacked.
It's not built for security researchers. It's built for the agency owner managing 12 client sites, and the WooCommerce store operator who just wants checkout to stay clean.